becoming a water retailer
Companies providing the retail services in the new market in England will play a key role in what will be the largest market of its kind in the world.
The open water market will offer growth opportunities for the regional water companies (often referred to as ‘incumbents’, ‘NAVs’, ‘appointed companies’ and ‘appointees’), which are required to set up new independent retail arms to operate in the new market, to ensure fair competition.
However for the first time in England, the new market also offers the opportunity for new companies to enter the market and compete on equal terms with other retailers.
Wholesalers will be required to offer the same tariffs to all retailers – whether new entrants, retailers created by other regional water companies and their own retail arms, ensuring fair competition for all.