becoming a water retailer
Companies providing the retail services in the open water market in England play a key role in what is the largest market of its kind in the world.
The open water market has brought growth opportunities for the regional water companies (often referred to as ‘incumbents’, ‘NAVs’, ‘appointed companies’ and ‘appointees’), which were required to set up new independent retail arms to operate in the retail water market to ensure fair competition.
And for the first time in England, the retail water market also offers the opportunity for new companies to compete on equal terms with other other retailers.
Wholesalers are required to offer the same tariffs to all retailers – including new entrants, retailers created by other regional water companies and their own retail arms – ensuring fair competition for all.